Conversational Marketing

Do you know ELIZA? A chatterbox? Well, let me refresh your memory.

ELIZA was the first ever known chatbot, developed in 1994, by Joseph Weizenbaum at MIT, and it's when the name chatterbox, was coined for the first time. Eliza worked on keywords and phrases and had a pre programmed response for those keywords and phrases. For e.g. if you ask, my mother is a ninja, ELIZA would reply, 'tell me more about your mother', and the response would remain same even if you rephrase or ask a difference question as long as the keyword is the same, mother.

It's easy to get confused between Chatbot and Conversational AI. To make it simpler, Conversational AI is the backbone and brain of all what makes chatbots and Virtual Assistants work as they should.

Conversational AI uses machine learning to understand what humans are writing. After that, it can generate a response that correlates to the user's writing. Chatbots can use conversational AI, but it's far from all there is to it.

The recently published reports estimates that the conversational AI industry will reach 32 billion dollars by 2030..

As artificial intelligence continues to evolve, so too does the opportunity for marketers to take advantage of conversational marketing strategies. By utilizing chatbots and live chat features, businesses can track user engagement and conversions in real-time, making it easier to adjust campaigns on the fly. What’s more, conversational marketing allows brands to build deeper relationships with their customers. Rather than relying on ads or other interruptive tactics, businesses can use AI-powered chatbots to have natural conversations with users, providing a more human touch that can lead to increased sales and loyalty over time. With so many benefits, it’s no wonder that conversational marketing is becoming one of the most popular trends in the industry today. For businesses looking to stay ahead of the curve, now is the time to start exploring the possibilities of this exciting new field.

Conversational marketing is a new way to connect with customers that is proving to be more effective than traditional marketing techniques. In conversational marketing, businesses focus on creating two-way conversations with potential and current customers. The goal is to build relationships and create trust, rather than simply selling a product or service. There are several benefits of conversational marketing. First, it allows businesses to get to know their customers better. Through conversation, businesses can learn about customer needs and pain points. This information can then be used to tailor future interactions and improve the customer experience. Second, conversational marketing can build strong relationships between businesses and customers. These relationships are based on trust and mutual respect, which can lead to lifelong loyalty from customers. Finally, conversational marketing can also help businesses save money by reducing the need for expensive advertising campaigns.

Simply put, Conversational marketing emphasizes two-way communication between brands and customers. In a conversational marketing strategy, businesses focus on creating opportunities for dialogue with potential and current customers, rather than simply broadcasting messages. There are several benefits of using conversational marketing tactics. First, it allows businesses to build relationships with customers and develop a deeper understanding of their needs. Second, conversational marketing can help businesses stand out in a crowded marketplace by providing a more personalized experience. Two-way communication can lead to more sales and loyalty over time. If you’re interested in developing a conversational marketing strategy for your business, there are a few key things to keep in mind. First, make sure you have the right tools in place to support two-way communication, such as live chat or messaging platforms. In order to have successful two-way communication with your customers, you need to make sure you have the right tools in place. Live chat is a great way to facilitate conversation and get feedback in real-time. If you're not using live chat on your website, you could be missing out on valuable feedback from your visitors. Live chat is a great way to facilitate conversation and get feedback in real-time. By offering live chat, you're giving your visitors the opportunity to ask questions and get answers immediately. This can help reduce friction and improve the overall experience for everyone involved.

Additionally, live chat provides an opportunity for you to collect valuable data about your visitors. What are their pain points? What do they need help with? By understanding these things, you can make changes that improve the customer experience and increase conversions. So if you're not already using live chat, now is the time to start. It's an essential tool for any business that wants to provide a better experience for its customers. Another important tool for two-way communication is a customer survey. This can be an annual survey sent out to all customers or a more targeted survey sent to specific groups of customers based on their interactions with your company. Surveys are a great way to collect data and get insights into how your customers feel about your products or services.

Eventually, as the world of marketing changes, so too must the strategies that companies use to reach their target consumers. Out with the old and in with the new, as they say. One of the most significant changes that we've seen in recent years is the shift from traditional marketing to conversational marketing. So what is conversational marketing? Simply put, it's a more personal form of marketing that involves two-way communication between a company and its customers. It's about building relationships and engaging in conversations, rather than simply broadcasting messages at people. There are a number of reasons why conversational marketing is becoming increasingly popular. In this age of social media and constant connectivity, consumers are craving more human interaction. They want to feel like they're being heard and that their opinions matter.

Finally, it’s important to create a system where customers can easily contact you with questions or concerns. This could be something as simple as setting up an email address or creating a contact form on your website.

The future of conversational marketing

Some experts believe that conversational marketing is the future of marketing. They argue that it allows businesses to have more personal and intimate conversations with their customers, which can lead to deeper relationships. Conversational marketing can also be used to create more personalized experiences for customers. For example, a business could use conversational marketing to ask customers about their preferences and then use that information to offer them customized recommendations. It is also worth noting that conversational marketing is not just limited to text-based interactions. Businesses can also use chatbots and other artificial intelligence-powered tools to create more engaging conversations with their customers. Looking ahead, it seems likely that conversational marketing will become increasingly important for businesses of all sizes.